Which ministry initiative aims to help SMEs explore overseas markets?

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Ministry of Agriculture and Food Industries Initiative Aims to Assist SMEs in Exploring Overseas Markets

A strategic initiative spearheaded by the Ministry of Agriculture and Food Industries (Mafi), implemented through the Federal Agricultural Marketing Authority (Fama), is designed to support small and medium enterprises (SMEs) in their efforts to penetrate international markets for agro-food products. This initiative, showcased at the Malaysia Agriculture, Horticulture and Agro Tourism Expo (Maha) 2022, facilitated the signing of several agreements aimed at boosting exports.
Strategic Partnerships for Export Exploration

The core objective of the Mafi and Fama initiative is to equip SMEs with the necessary avenues and support systems to explore and expand into overseas markets. This was evident at Maha 2022, where strategic partnerships were formalised to facilitate the export of local agro-food products. These collaborations aim to bridge the gap between Malaysian producers and international consumers, thereby increasing the global reach of the nation's agricultural output.
Collaboration with Miti and Matrade

The Ministry of International Trade and Industry (Miti), through the Malaysia External Trade Development Corporation (Matrade), actively collaborates with Mafi on these export-focused efforts. Miti's involvement underscores a broader national strategy to invigorate economic recovery by supporting the agriculture and agro-food sectors' penetration into global markets. Matrade's role includes providing crucial support to local industry players looking to export food products.
Specific Agreements and Target Markets

The initiative has already seen tangible results, with significant memorandums of understanding (MoUs) and agreements signed at Maha 2022. These include a RM230 million agreement between MAPC Sdn Bhd and Shenzen Dadongjian Ind Co Ltd for the import and export of frozen durian to China. Additionally, an MoU with 27 Malaysian SME entrepreneurs and King Sight Group of Companies was signed for the export of agro-food products to Hong Kong and China, valued at RM119.14 million. These agreements highlight a focus on key Asia Pacific markets such as Japan, China, and Australia.

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Which ministry initiative aims to help SMEs explore overseas markets?

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