Which Miti agencies will aid SMEs in overseas market penetration?

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Miti Agencies to Facilitate Overseas Market Penetration for SMEs

The Ministry of International Trade and Industry (Miti) will leverage its international network of offices to assist Small and Medium Enterprises (SMEs) in penetrating overseas markets. Specifically, Miti will utilize the Malaysia External Trade Development Corporation (Matrade) and the Malaysian Investment Development Authority (MIDA) to promote Malaysian products internationally. This initiative is part of a broader plan to prepare approximately 646,000 SMEs for increased competition under the Trans-Pacific Partnership Agreement (TPPA).
Matrade and MIDA Offices Abroad

Miti's strategy involves deploying resources through its existing foreign infrastructure. The ministry will utilize 46 offices of Matrade and 22 offices of MIDA, located in various countries, to actively promote the products of Malaysian companies on the global stage. These agencies are tasked with helping SMEs gain international visibility and access new markets.
Comprehensive Two-Year Implementation Plan

The efforts to enhance SME competitiveness and facilitate overseas market penetration are scheduled to be implemented comprehensively within a two-year timeframe. This period allows for the systematic rollout of training programs and promotional activities designed to strengthen SME capabilities before the full implementation of the TPPA. The goal is to ensure that a significant portion of the nation's SMEs are well-prepared to compete in a more open economic environment.
E-Trade and E-Marketing Platforms

In addition to traditional promotional channels, Miti will also focus on digital avenues for market penetration. A special website will be created for each TPPA participating country, which will then be linked to a central e-trade or e-marketing platform. This integrated online approach aims to broaden the reach of SME products and facilitate e-commerce activities across the 12 TPPA member nations.
Strengthening SME Production Knowledge

To further bolster the competitiveness of SMEs, Miti, in cooperation with the Malaysia Productivity Corporation, will provide targeted training. This training will focus on improving product production knowledge and imparting the latest production management techniques. The objective is to enhance the quality and efficiency of SME operations, making them more viable in both domestic and international markets.

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Which Miti agencies will aid SMEs in overseas market penetration?

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