Which organisation is behind the new sushi chef competition?

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Sendo Ichi Seafoods Sdn Bhd is the organisation behind the new sushi chef competition.

The inaugural Pop Wasabi Awards 2026 is organised by seafood importer and distributor Sendo Ichi Seafoods Sdn Bhd. This new competition aims to recognise young culinary talent and promote authentic Japanese cuisine, with its grand finale scheduled for October 22 in Kuala Lumpur.
Organisation's Commitment to Culinary Excellence
Sendo Ichi Seafoods Sdn Bhd, a company that sources and air-freights premium seafood directly from Japan, including from Tokyo’s Toyosu Fish Market, is the driving force behind the Pop Wasabi Awards. The initiative is intended to support culinary talent and enhance the appreciation for genuine Japanese food.
Vision for the Awards
The organisers envision the Pop Wasabi Awards evolving into an annual event that celebrates Japanese culinary excellence. This platform is designed to foster connections between Malaysian chefs and Japan's rich culinary heritage, while also offering a stage for emerging sushi chefs to demonstrate their abilities.
Leadership and Judging
The judging panel for the competition will be headed by sushi master Sam Saito of Sushi Hibiki, who holds the title of Japanese Cuisine Goodwill Ambassador, appointed by Japan’s Ministry of Agriculture, Forestry and Fisheries. Aldred Yaw, Chief Operating Officer of Sendo Ichi Seafoods, co-founded the Pop Wasabi Awards with veteran fashion designer Gillian Hung.
Competition Details
The Pop Wasabi Awards 2026 will feature six chefs from Japanese restaurants across Malaysia competing in a series of sushi-making challenges. These challenges will assess their precision, technical skill, and creativity, culminating in the grand finale event in Kuala Lumpur on October 22.

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Which organisation is behind the new sushi chef competition?

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