Which platforms are driving the fastest growth in news consumption?

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TikTok and Instagram are driving the fastest growth in news consumption, alongside YouTube and Facebook as the biggest overall platforms.
TikTok and Instagram have been identified as the fastest growing video-led networks for news consumption, helping drive much of the shift in how people get news. Facebook remains the biggest platform overall for news consumption, while YouTube is also flagged as one of the platforms working alongside TikTok and Instagram to accelerate change.
TikTok and Instagram lead the fastest-growing video-led trend
The report identifies TikTok and Instagram as the fastest growing video-led networks in driving much of the change in news consumption. It places these platforms alongside other video-led services as social media and video networks become an increasingly common gateway to news.
YouTube is also highlighted among the main video-led platforms
In addition to TikTok and Instagram, YouTube is named as another key platform contributing to the change in how news is consumed. The emphasis is on video-led networks, which are gaining ground compared with text-based news sources.
Facebook remains the largest platform for news overall
While TikTok and Instagram are described as the fastest growing, Facebook is still described as the biggest platform overall for news consumption. This means the overall scale of Facebook’s role in news consumption remains larger even as growth shifts toward faster-rising video-led networks.
The shift is part of a broader move toward video and third-party platforms
Since the pandemic, growth in third-party platform use has been concentrated among video-led platforms rather than text-based ones. The report also notes that social media and video networks are now the primary source of news for 54 per cent of audiences globally, reinforcing the importance of these platforms in driving consumption growth.

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Which platforms are driving the fastest growth in news consumption?

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