Which product categories are primarily promoted through Japan Mall?

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Japan Mall Primarily Promotes Cosmetics and Food Products

The Japan Mall project is principally focused on promoting Japanese cosmetics and food items for international online sales. This initiative, spearheaded by the Japan External Trade Organisation (Jetro), aims to leverage Malaysia as a strategic gateway for Japanese products entering the broader Asean market. The project actively supports the purchase and sales of these goods through major overseas e-commerce platforms.
Cosmetics and Food Focus

The core objective of the Japan Mall project is to facilitate the global online distribution of Japanese cosmetics and foods. This focus is evident in Jetro's collaborations with prominent e-commerce sites such as Hermo and Shojikiya, which are specifically tasked with raising consumer awareness for these product categories.
Regional Souvenir Fair Inclusion

Beyond its main product categories, Japan Mall also hosts a regional souvenir fair. This fair specifically showcases products originating from regions within Japan, including Hokkaido, Okayama, and Kyushu. This initiative aims to introduce a wider array of Japanese regional specialties to international consumers.
Targeted Product Examples

Within the broader categories, specific products are highlighted to exemplify the offerings. For instance, "Baby Amazake," a nourishing tonic drink marketed for its beauty benefits, is featured as part of the promotion. This particular item, from Yoikigen Co Ltd, is being introduced to the Malaysian market via the Japan Mall online platform.

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Which product categories are primarily promoted through Japan Mall?

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