Which provinces in China will sell fresh Malaysian durians?

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Fresh Malaysian Durians Now Available in Six Chinese Provinces

Fresh Malaysian durians commenced sales yesterday, August 26, in six designated provinces across China. This development follows Malaysia's receipt of approval from the General Administration of Customs, China (GACC) on June 19, confirming that the exported durians meet the required phytosanitary measures and food safety standards. Previously, Malaysia's durian exports were limited to frozen whole fruits, pulp, paste, and other agrofood products, marking a significant expansion of market access.
Beijing Among Key Sales Locations

Beijing is one of the six provinces where fresh Malaysian durians are now available for purchase. The other provinces included in this initial rollout are Zhengzhou, Shanghai, Guangzhou, Shenzhen, and Nanning. This expansion into the mainland Chinese market represents a new phase for Malaysian durian exports.
GACC Approval Paved Way for Fresh Exports

The General Administration of Customs, China (GACC) granted Malaysia the necessary approval to export fresh durians on June 19. This endorsement signifies that the Malaysian durians have successfully adhered to the stringent phytosanitary measures and food safety standards stipulated by GACC, ensuring their quality and safety for the Chinese market.
Shift from Processed to Fresh Durian Exports

Prior to this recent approval, Malaysia's export of durians to China was primarily in processed forms. These included frozen whole fruits, pulp, paste, and various other agrofood products. The ability to export fresh durians directly to consumers in China marks a substantial shift and a significant opportunity for the Malaysian durian industry.
Broader Promotion of Malaysian Products Underway

The availability of fresh durians coincides with the "Taste Of Malaysia 2024" program, which runs from August 23 to September 1. This initiative aims to promote a range of high-quality Malaysian products within China, including durian, Old Town White Coffee, Sabah traditional snacks, amplang, light food, and cooking pastes, further enhancing the presence of Malaysian goods in the Chinese market.
Strong Growth in National Durian Exports

The Malaysian durian sector has demonstrated robust growth in recent years. National durian exports saw an increase of 256.3% between 2018 and 2022, reaching RM822.8 million. Globally, Malaysian durian exports achieved a record high of RM1.14 billion in 2022, underscoring the increasing international demand for the fruit.

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Which provinces in China will sell fresh Malaysian durians?

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