Which Sega and Atlus games are linked to AirAsia’s themed collaboration?

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AirAsia Features "Sonic the Hedgehog" and "Persona 5" in Themed Aircraft Liveries

AirAsia has officially unveiled its collaboration with video game giant Sega and its subsidiary Atlus, featuring themed liveries for two prominent game franchises: "Sonic the Hedgehog" and "Persona 5." This initiative aims to connect passengers with their interests in entertainment and fun, enhancing the travel experience through popular culture.
"Sonic the Hedgehog" Aircraft Livery

AirAsia X (flight code: D7) will feature the "Sonic the Hedgehog" franchise on an Airbus A330 aircraft, specifically the one with tail number 9M-XXU. This aircraft will be deployed to approximately 100 of AirAsia's destinations, showcasing the iconic blue hedgehog to a wide network of travellers.
"Persona 5" Aircraft Livery

The "Persona 5" game franchise will be represented on an AirAsia Malaysia (flight code: AK) Airbus A320 aircraft, identified by tail number 9M-AFF. Similar to its "Sonic" counterpart, this plane will also serve various flights across AirAsia's extensive route network, bringing the stylish world of Persona to the skies.
In-Flight Offerings and Merchandise

Beyond the aircraft designs, the collaboration introduces "Sonic's Golden Ring Cakes," a mango and lemon-flavoured treat available for pre-order via the in-flight catering service, Santan. Furthermore, exclusive merchandise from both "Sonic the Hedgehog" and "Persona 5" will be available for purchase starting in the first quarter of 2025 on all AirAsia Malaysia and AirAsia X flights, as well as through AirAsia Move Duty Free.
Reinforcing Brand Connections

This partnership, part of AirAsia's "The Colour Of Connection" campaign, signifies the airline's deepening engagement with the gaming and pop culture sectors. Sega Corp president Shuji Utsumi expressed honour in the initiative, highlighting the global expansion of both the Sonic and Persona series and the potential for new discoveries through the synergy of travel and gaming.

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Which Sega and Atlus games are linked to AirAsia’s themed collaboration?

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