Which specific product categories see the largest commission reductions?

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Largest Commission Reductions Applied to Specific Product Categories

The most significant commission reductions for everyday essentials are being implemented in the Cooking Essentials, Creamers, and Butter & Margarine categories. These adjustments are part of Shopee's broader initiative to support sellers by lowering operating costs and enhancing profitability, particularly for those dealing in daily necessities.

Shopee is introducing lower commission rates across more than 60 selected everyday essentials categories. The reductions range from 0.5% to 9.0%. The most substantial decreases are specifically targeting Cooking Essentials, which includes flavour enhancers and coatings, as well as Creamers and Butter & Margarine. This revised structure aims to improve the profit margins for sellers in these key areas, allowing them to reinvest in their businesses.

The platform is expanding the total number of everyday essentials categories eligible for reduced commission rates to over 120. This broadens the flexibility for sellers to manage their finances and allocate resources towards growth. The objective is to ensure that sellers of essential goods can remain competitive while Shopee continues to offer competitive pricing and reliable access to these products for consumers.

In addition to the commission rate adjustments, Shopee is also running a Daily Essentials Discount Campaign from July 7 to July 31. This campaign provides shoppers with discount vouchers ranging from 20% to 50% on selected daily essentials. This dual approach of lowering seller costs and offering consumer discounts underscores Shopee's strategy to support the entire e-commerce ecosystem for essential goods.

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Which specific product categories see the largest commission reductions?

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