Which streaming service saw the most app installs in Q1 2020?

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Netflix Led Streaming Services in App Installs for Q1 2020

Netflix recorded the highest number of app installs among major streaming services during the first quarter of 2020, surpassing rivals such as YouTube, Amazon Prime, and Disney+. This surge in downloads occurred as global lockdowns prompted increased demand for home entertainment.
Netflix's Download Dominance

In the first three months of 2020, Netflix achieved over 59 million app installs. This figure placed it ahead of other prominent platforms, indicating a strong user acquisition phase for the streaming giant during this period.
YouTube's Engagement and Revenue

While Netflix led in downloads, YouTube garnered significant user engagement and revenue. YouTube Kids was ranked first for time spent on streaming apps, and YouTube overall secured the top position for in-app spending, collecting US$110 million globally in the same quarter.
Growth Across Streaming and Gaming Platforms

The first quarter of 2020 witnessed a broad increase in the usage of digital platforms due to the global shift towards remote work and home-based activities. This trend extended beyond video streaming, with Amazon's game streaming platform Twitch also seeing substantial downloads and nearly US$20 million in user spending.
Increased Mobile Video Consumption

The pandemic's impact on user behaviour was particularly evident in mobile video consumption. Data from analytics firms Apptopia and Braze indicated a 31 per cent surge in video streaming sessions on mobile devices throughout March 2020, highlighting the growing reliance on smartphones for entertainment.

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Which streaming service saw the most app installs in Q1 2020?

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