Who are the Japanese icons featured in the 7-Eleven promotion?

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The 7-Eleven promotion features two iconic Japanese characters, Peko-chan from Fujiya and Sho-chan.

The collaboration introduces a collection of eight trendy Denim Style Bags, designed with eye-catching patterns and a distinct style for various needs. This series combines the charm of Peko-chan and Sho-chan with Japanese-inspired motifs like peach blossoms and fireworks, all presented in a striking red and blue colour scheme. The pairing of these characters is intended to symbolise good luck and happiness, aligning with the festive spirit of the Lunar New Year.
Iconic Collaboration Unveiled

This promotion marks a significant collaboration between 7-Eleven and two beloved Japanese figures, Peko-chan from Fujiya and Sho-chan. Together, they have inspired a range of eight Denim Style Bags, each boasting unique designs that cater to different occasions and preferences. The collection aims to offer consumers a blend of fashion and functionality, with bags featuring denim prints and vibrant colour palettes.
Symbolic Designs for Festive Cheer

The Denim Style Bags are adorned with graphics that incorporate the recognisable faces of Peko-chan and Sho-chan, alongside traditional Japanese patterns and New Year's greetings. Elements such as mountain motifs, fireworks, and the Chinese character for "luck" (吉) are integrated into the designs. This thoughtful combination of characters and symbols is meant to convey wishes for a prosperous and joyful New Year.
Availability and Collection Details

The complete set of eight Denim Style Bags became available in 7-Eleven stores starting at 7am on January 15th. Customers can acquire these bags through a promotional campaign involving the collection of physical stamps or digital FunStamps. Stamps are earned through purchases of $20 or more, with additional stamps awarded for every subsequent $10 spent, offering various redemption options that combine stamps with monetary contributions.

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Who are the Japanese icons featured in the 7-Eleven promotion?

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