Who is Authentic Brands Group and what other brands do they own?

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Authentic Brands Group is a US-based owner of various retail and media properties.

Authentic Brands Group (ABG) is the entity set to acquire the Reebok unit from Adidas for €2.1 billion. This American company oversees a portfolio of well-known brands, primarily in the fashion retail sector.
ABG's Portfolio Includes Major Retailers

Beyond its impending acquisition of Reebok, ABG is the owner of several prominent fashion retailers. These include established names such as JCPenney, Forever21, and Brooks Brothers, indicating a significant presence in the apparel market.
Media Ownership is Also Part of ABG's Strategy

In addition to its retail holdings, Authentic Brands Group also possesses a significant media property. The company is the owner of the well-known publication Sports Illustrated, diversifying its brand ownership beyond just apparel.
Reebok Acquisition Part of Adidas's Strategic Shift

The sale of Reebok by Adidas, a German sportswear giant, signifies a strategic realignement. Adidas acquired Reebok in 2006 but decided to divest the brand, announcing the planned sale in February of the current year as part of a five-year turnaround plan. The transaction is anticipated to conclude in the first quarter of 2022.

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Who is Authentic Brands Group and what other brands do they own?

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