Who is Roslan Abdullah and what is his new role at Proton?

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Roslan Abdullah Appointed as Proton Edar CEO and VP of Sales and Marketing

Roslan Abdullah has been appointed as the new vice president of sales and marketing and chief executive officer of Proton Edar Sdn Bhd, effective June 1. Proton Edar is the wholly-owned subsidiary responsible for the distribution of Proton vehicles and the provision of sales and after-sales services. This appointment aims to bolster Proton's team in achieving its long-term objectives.
Extensive Automotive Industry Experience

Roslan Abdullah brings nearly three decades of experience in the automotive sector to his new role. His career has encompassed various key functions, including finance, operations, and sales. This broad experience is expected to be instrumental in his leadership at Proton Edar.
Previous Role at Deftech

Before joining Proton, Roslan Abdullah held a significant position overseeing the operations of DRB-HICOM Defence Technologies Sdn Bhd (Deftech). His background includes a Finance & Accountancy degree from the University of Brighton in the United Kingdom.
Proton Edar's Function

Proton Edar Sdn Bhd operates as a crucial component of Proton Holdings Bhd, focusing specifically on the commercial aspects of the brand. Its responsibilities include the nationwide distribution network for Proton cars and ensuring comprehensive sales and after-sales support for customers. This strategic appointment is intended to enhance the company's performance during a period of challenge.

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Who is Roslan Abdullah and what is his new role at Proton?

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