Who is Stuart Vevers and why was he chosen?

Question

Accepted Answer

Stuart Vevers Appointed as Coach's New Creative Director

British designer Stuart Vevers has been named as the new creative director at Coach, succeeding Reed Krakoff. His appointment is driven by his extensive experience in luxury accessories, particularly in leather goods, and his proven ability to revitalize established brands. Vevers expressed his excitement to lead Coach into its next phase of transformation.
Vevers' Background and Experience

Stuart Vevers is a British designer with a significant career in the luxury fashion industry. He joined Coach from Spanish luxury brand Loewe, where he served as the top designer since 2008. During his tenure at Loewe, Vevers was instrumental in revitalizing the brand's traditional codes and oversaw a notable collaboration with Junya Watanabe. Prior to his role at Loewe, he was the Creative Director at Mulberry from 2005 to 2008. His career also includes positions at other prominent luxury houses such as Louis Vuitton, Bottega Veneta, Givenchy, and Calvin Klein.
Rationale for Selection

Coach's President and Chief Commercial Officer, Victor Luis, highlighted Vevers' qualifications for the role. Luis described Vevers as one of the world's foremost accessories designers, emphasizing his passion, leadership capabilities, and comprehensive experience across luxury brands. Crucially, Vevers' focus on leather goods, a core strength of Coach, was cited as a key factor that uniquely positions him to guide the brand's future direction. This background is seen as directly aligning with Coach's established heritage and commercial focus.
Vevers' Vision for Coach

Upon his appointment, Vevers conveyed his admiration for Coach, noting its rich heritage and exceptional standing within the industry. He stated his enthusiasm for taking on the responsibility of driving the brand's next stage of transformation. This suggests an intent to build upon Coach's existing strengths while introducing new creative directions, leveraging his past successes in brand revitalization.

Reading history

Hide →

This history is cleared when the page is closed.

Who is Stuart Vevers and why was he chosen?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends