Who should lead the revival of Borneo Highlands Resort?

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The Federal Ministry of Tourism, Arts and Culture and the Sarawak government should collaborate on the revival of Borneo Highlands Resort.

Datuk Willie Mongin, the Member of Parliament for Puncak Borneo, has proposed that the federal Ministry of Tourism, Arts and Culture (Motac) and the Sarawak government work together to redevelop the Borneo Highlands Resort. He highlighted the resort's significant potential, emphasizing the need for strategic leadership, effective marketing, and robust management to unlock its capabilities. The resort has been closed since the Covid-19 pandemic.
Proposed Collaborative Effort

Datuk Willie Mongin specifically called for Motac to partner with the Sarawak government in redeveloping the Borneo Highlands Resort. He believes that such a collaboration is essential to harness the resort's inherent potential, which he feels has been underutilised due to a lack of strategic direction.
Resort's Closure and Potential

Borneo Highlands Resort ceased operations during the Covid-19 pandemic and has remained shut since then. Despite its closure, there is a perceived significant potential for the resort, which Mongin believes can be realised with the right approach to leadership, marketing, and management.
Sarawak Government's Previous Considerations

Last year, the Sarawak government, through Deputy Minister of State Tourism, Creative Industry and Performing Arts Dato Sebastian Ting, indicated that it was exploring options to redevelop the Borneo Highlands Resort. The vision was to transform it into an integrated resort featuring various amenities, including wellness hubs, event spaces, entertainment venues, and diverse dining and retail options.
Feasibility Study for Tourism Enhancement

As part of its redevelopment considerations, the Sarawak government had also planned to conduct a feasibility study. This study aimed to assess the strengths and potential for enhancing Sarawak's overall tourism capacity and visibility. The intention was to leverage the state's unique natural surroundings to create a compelling integrated resort destination.

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Who should lead the revival of Borneo Highlands Resort?

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