Why are human actors concerned about the rise of AI in dramas?

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Human Actors Express Concern Over AI's Growing Role in Dramas

Human actors in China are increasingly concerned about the rise of artificial intelligence in the short-drama industry due to a tangible impact on their employment opportunities. The development and deployment of AI-generated characters, such as the virtual celebrity Fang Taozi, are leading to a reduction in work for human performers. This shift is not just a theoretical possibility but a lived reality for some, prompting anxieties about the future of their profession.
AI-Generated Performers Gaining Traction with Audiences

The success of AI-generated characters like Fang Taozi demonstrates that audiences can form significant connections with synthetic celebrities, even when aware of their non-human origin. Fang, designed with lifelike imperfections such as visible pores, blemishes, and signs of fatigue, has garnered substantial popularity, amassing nearly 400,000 followers and starring in a miniseries with 250 million views. This audience engagement suggests a growing acceptance and potential preference for AI performers, which directly challenges the demand for human actors.
Reduced Work Opportunities for Human Actors

The increasing integration of AI technology into the short-drama sector has led to a direct decrease in acting roles for humans. Reports indicate that AI technology was utilized in approximately 7% of productions last year, a figure that has reportedly surged to 38% this year. This substantial increase in AI adoption has resulted in human actors experiencing prolonged periods without work. For instance, actor Zhang Xiaolei, known for playing domineering boss roles, reportedly returned to farming in his hometown after several months without acting engagements.
Financial Viability of AI Performers for Advertisers

Beyond their on-screen presence, AI characters are also becoming financially competitive in the advertising space, further impacting the ecosystem for human influencers and actors. Fang Taozi, for example, has reportedly commanded advertising fees that surpass those of some human influencers with significantly larger followings. This economic factor highlights how AI performers can offer a cost-effective and potentially more controllable alternative for brands, thereby diminishing opportunities for human talent in endorsements and promotional activities.

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Why are human actors concerned about the rise of AI in dramas?

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