Why are Instagram users accusing Vida and her daughter of exploiting fame?

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Vida and Cik B Accused of Exploiting Fame Due to Subpar Product and Pricing

Instagram users have accused cosmetics mogul Vida and her daughter Cik B of exploiting their fame to sell a subpar product, specifically Cik B's roasted creme brulee milk tea. The RM15 beverage, which is a popular bubble tea offering, received numerous negative reviews on Vida's Instagram page, citing both its disappointing taste and its high price point.
Disappointing Product Quality and Taste

Consumers expressed significant dissatisfaction with the quality and taste of the roasted creme brulee milk tea. One user recounted receiving the drink without the advertised roasted creme brulee topping, despite paying the full RM15 price. The staff reportedly cited a lack of a fire torch as the reason for this omission, leading the customer to feel they did not receive fair value for their money. Another reviewer found the brown sugar component of the drink to have a peculiar aftertaste and be excessively sweet, unfavourably comparing it to offerings from established boba brands like The Alley.
High Pricing Strategy for Popular Items

The pricing of Cik B's roasted creme brulee milk tea at RM15 was a recurring point of contention among users. Critics suggested that the premium price was a direct consequence of the brand's celebrity association, rather than the product's inherent quality or market value. This perception fuelled accusations that Vida and Cik B were leveraging their fame to sell a product at an inflated cost, a common concern when popular figures enter competitive markets like the beverage industry.
Social Media Feedback and Reputation Management

The negative feedback initially appeared on Vida's Instagram page, highlighting the direct channel through which consumers voiced their grievances. The subsequent deletion of these critical reviews from Vida's Instagram post also draws attention to the methods employed in managing online brand reputation. In the realm of social media, the rapid dissemination of both positive and negative consumer experiences can significantly impact a brand's public image and sales, with transparency in addressing complaints often being a key factor.

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Why are Instagram users accusing Vida and her daughter of exploiting fame?

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