Why are underground labels still releasing music on cassette?

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Underground Labels Continue Releasing Music on Cassette

The resurgence of cassette releases by underground and "edgy" labels in the US is a notable trend, even as major labels like Universal experiment with limited runs. This practice persists despite the dominance of digital formats, with Universal recently issuing 4,000 cassette copies of the poetry album "Words for You" specifically for the UK market.
Cassettes as a Niche Medium for Independent Labels

A growing number of independent recording labels in the United States are focusing exclusively on cassette releases. These labels operate in a space that embraces the unique qualities of the format, distinguishing them from mainstream music production and distribution.
Major Labels' Limited Engagement with Cassettes

Even large record companies are engaging with cassette releases on a limited scale. Universal's decision to produce a specific quantity of a celebrity poetry album on cassette for a particular market indicates a recognition of the format's niche appeal, though it remains a supplementary offering rather than a primary focus.
The Enduring Appeal for Expressing Personal Sentiment

Beyond music releases, the cassette tape retains a distinct role for personal expression. For couples, the act of physically curating and recording a mixtape is presented as a more significant and meaningful gesture than simply compiling a digital playlist.

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Why are underground labels still releasing music on cassette?

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