Why did Apple discontinue the iPhone 12 Mini?

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Apple Discontinues iPhone 12 Mini Production Due to Underwhelming Sales

Apple has officially moved the iPhone 12 Mini to an End-of-Life status, ceasing production of the device. This decision follows a period of significantly disappointing sales for the smaller model when compared to the other offerings within the iPhone 12 lineup. The company now appears focused on selling existing inventory rather than manufacturing new units.
Production Cuts Preceded End-of-Life Status

Prior to the formal discontinuation, Apple had already taken steps to reduce the output of the iPhone 12 Mini. In January, the company reportedly cut production by two million units. This move was part of an effort to rebalance manufacturing, as production of the iPhone 12 Pro was simultaneously increased to compensate for the lower-than-expected demand for the Mini variant.
Analyst Predictions Aligned with Discontinuation

Industry analysts had anticipated this outcome for some time. By February, JP Morgan supply chain analyst William Yang had predicted that Apple would conclude iPhone 12 Mini production by the second quarter of 2021. This forecast has now been validated, indicating a clear trend of declining sales for the compact smartphone.
Current Availability in Malaysia

Despite the cessation of production, the iPhone 12 Mini remains available for purchase in Malaysia. At the time of this report, the Apple Malaysia website lists the iPhone 12 Mini as being on sale and in stock. This suggests that consumers interested in acquiring the device may still have an opportunity to purchase remaining inventory.

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Why did Apple discontinue the iPhone 12 Mini?

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