Why did Brendon Lee choose Cheras for his café venture?

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Brendon Lee Chose Cheras Due to Deep Personal Roots and a Desire to Serve His Local Community

Brendon Lee selected Cheras as the location for his café, Beanery, primarily because of his personal history and family ties to the area. Rather than opting for a high-traffic commercial district, Lee aimed to establish Beanery within his own neighbourhood, seeing it as a meaningful way to contribute to the local community that has always been his home.
Family and Childhood Ties

Lee's decision to open Beanery in Cheras is deeply rooted in his upbringing and the continued presence of his family in the neighbourhood. He explicitly stated that Cheras has always been home, having grown up there with his family still residing in the vicinity. This strong connection makes serving the local community particularly significant and fulfilling for him.
Community-Centric Approach Over Commercial Hotspots

The choice of Cheras was a deliberate move away from pursuing popular, high-rent commercial areas often sought by new F&B establishments. Lee's vision was to create a café within his "own backyard" to directly benefit and serve the local residents. This approach prioritises community connection over the potential commercial advantages of more conventional business locations.
Building a Neighbourhood Sanctuary

Beyond the personal connection, Lee's intention was to build a physical space that fosters gathering and connection. By situating Beanery in Cheras, he aimed to create a welcoming neighbourhood sanctuary where people could slow down and interact. This focus on creating a comfortable, community-oriented atmosphere was a driving factor in his location choice.

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Why did Brendon Lee choose Cheras for his café venture?

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