Why did Bugatti choose Cristiano Ronaldo for Chiron testing?

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Bugatti Selected Cristiano Ronaldo for Chiron Testing to Ensure Client Satisfaction and Champion Approval

Bugatti engaged Cristiano Ronaldo for final quality control checks on the Chiron prior to customer deliveries to guarantee client satisfaction and to have the vehicle approved by a champion. Ronaldo, an existing Bugatti owner, provided a valuable perspective due to his familiarity with the brand's standards. This selection aimed to ensure the supercar met the highest expectations before reaching its discerning clientele.
Ensuring Client Expectations Were Met

The decision to involve Cristiano Ronaldo stemmed from Bugatti's commitment to ensuring potential clients would not be disappointed with the Chiron. As a prominent figure and an existing owner of a Bugatti vehicle, Ronaldo's feedback was considered crucial in the final assessment phase. His experience with the brand offered a unique benchmark for quality and performance.
The "Champion's Approval" Standard

Bugatti's chief test driver, Andy Wallace, articulated the rationale behind enlisting a champion, stating that the Chiron "should be tested and approved by a champion" before customer handover. This sentiment underscores Bugatti's pursuit of an ultimate endorsement for its high-performance vehicle. The involvement of a globally recognised champion like Ronaldo served to validate the car's exceptional capabilities.
An Existing Client's Frame of Reference

A key factor in choosing Ronaldo was his status as an existing Bugatti client. This provided him with a direct frame of reference regarding the marque's established standards of luxury, engineering, and performance. Unlike champions from other disciplines, Ronaldo could compare the Chiron against his prior experiences with Bugatti models, offering a more informed and relevant evaluation.

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Why did Bugatti choose Cristiano Ronaldo for Chiron testing?

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