Why did Dennis Chan introduce roasted durians at Jalan Gaya?

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Dennis Chan Introduced Roasted Durians to Innovate Durian Products and Offer a Unique Alternative

Dennis Chan introduced roasted durians at the Jalan Gaya Food Night Market as part of his initiative to develop novel durian products. His aim was to present a fresh perspective on the iconic fruit and to differentiate his offerings from the widely available roasted young coconut. This innovative product has since become a significant attraction at the popular tourist destination.
Developing New Durian Product Ideas

Chan's primary motivation for creating roasted durians was to explore and generate new concepts for durian-based products. He sought to move beyond conventional preparations and offer consumers a novel experience with the "king of fruits." This drive for innovation led him to experiment with different methods of presenting durian.
Creating a Distinctive Offering

A key factor in Chan's decision was to provide an alternative to the popular roasted young coconut, which is commonly sold in other areas. By developing a unique roasted durian, he aimed to capture a different market segment and offer a distinctive culinary experience that stood out from existing food trends.
Market Reception and Sales Strategy

The roasted durians, priced at RM60 each, are prepared by wrapping the fruit in aluminium foil and roasting them over charcoal for 45 minutes. Chan advises that the durians require a cooling period before consumption. Although the idea was conceived four years prior, he recently began selling them at the Jalan Gaya Food Night Market, where they have gained popularity among tourists from China and South Korea, as well as local durian enthusiasts since their introduction last month.

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Why did Dennis Chan introduce roasted durians at Jalan Gaya?

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