Why did GTF 2017 incur higher costs than its 2015 edition?

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GTF 2017 Incurred Higher Costs Due to Increased Scale and Stature

The Global Transformation Forum (GTF) 2017 experienced higher expenditures compared to its 2015 iteration primarily because of a significant expansion in its scale and overall stature. This elevation in ambition was deliberately pursued to benchmark the event against globally recognised forums such as the World Economic Forum in Davos and the Nordic Business Forum held in Helsinki. To achieve this elevated status, the organisers invested in securing more prominent and iconic speakers, utilising a larger venue to accommodate the enhanced experience for delegates, and executing comprehensive international marketing and sales campaigns.
Increased Speaker Prominence and Venue Size

A key driver of the increased costs for GTF 2017 was the strategic decision to attract a higher calibre of speakers. This involved bringing in globally recognised figures, such as Alibaba Group chairman Jack Ma, Virgin Group founder Sir Richard Branson, Olympic gold medallist Usain Bolt, and former Formula 1 driver David Coulthard. Concurrently, a larger conference venue was selected to provide a more substantial and impactful experience for the attendees, necessitating greater logistical and operational investment.
Reduced Proportion of Corporate Sponsorship

The financial structure of GTF 2017 also contributed to its higher overall cost. The proportion of corporate sponsorship secured for the 2017 event was lower than that for the 2015 edition. This shift meant that the organisers had to rely more heavily on government sponsorship and revenue generated from ticket sales to bridge the funding gap and cover the increased expenses associated with the forum's expanded scale.
Extensive International Marketing and Sales Efforts

To support the forum's enhanced profile and attract a wider audience, extensive international marketing and sales campaigns were undertaken. These efforts were crucial in promoting the event globally and driving ticket sales, but they also represented a significant additional cost component. The objective was to ensure that the forum's stature matched its international benchmarks, which required a robust promotional strategy reaching beyond domestic borders.

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Why did GTF 2017 incur higher costs than its 2015 edition?

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