Why did Indonesians rush to buy Bear Brand milk?

Question

Accepted Answer

Indonesians Rushed to Buy Bear Brand Milk Following Viral Claims of Covid-19 Antibody Boost

A surge in demand for Bear Brand milk in Indonesia over the weekend was driven by viral social media claims suggesting it could enhance antibody production to prevent Covid-19 infection. This led to widespread purchasing and significant price increases by resellers. The manufacturer, Nestle, has committed to ensuring a consistent supply to help stabilise market prices.
Viral Claims Sparked Unprecedented Demand

Videos circulating widely across Indonesia depicted consumers rushing to purchase Bear Brand sterilised milk. These visuals accompanied claims that consuming the milk could bolster the body's antibody response against Covid-19, prompting a buying frenzy. The surge in popularity occurred despite official clarifications on the product's actual benefits.
Resellers Capitalised on Increased Demand

The heightened consumer interest resulted in resellers dramatically inflating the price of Bear Brand milk. Reports indicated that prices were hiked to as much as IDR50,000, a substantial increase from the original retail price of approximately IDR9,000. This price gouging highlighted the immediate impact of the viral claims on market dynamics.
Manufacturer Pledges Supply to Stabilise Prices

Nestle, the manufacturer of Bear Brand, acknowledged the price fluctuations driven by demand. The company stated its intention to ensure a steady and constant supply of the product in the market. This measure is aimed at alleviating shortages and subsequently stabilising the retail prices of Bear Brand milk.
Medical Association Debunks Covid-19 Prevention Claims

The Indonesian Medical Association (IDI) issued a clarification stating that Bear Brand milk cannot kill the Covid-19 virus. IDI emphasised that the milk offers the same nutritional advantages as any other regular milk. They further clarified that, with the exception of sweetened condensed milk, which is noted for its low protein content, no single type of milk is inherently superior to another in terms of nutritional value. IDI recommended a balanced diet rich in vegetables, fruits, carbohydrates, vitamins, and minerals for comprehensive nutritional benefits, rather than relying solely on milk consumption.

Reading history

Hide →

This history is cleared when the page is closed.

Why did Indonesians rush to buy Bear Brand milk?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

6

0

0

Share with friends