Why did Leon Foo seek a rare Probat G45 after 10 years?

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Leon Foo Invested in a Rare Probat G45 Roaster to Future-Proof PPP Coffee and Enhance Coffee Quality

Leon Foo, the founder of PPP Coffee, sought a rare Probat G45 roaster after a decade in business to ensure the long-term viability of his company and to elevate the quality of their coffee. This strategic investment aimed to address anticipated increases in demand and evolving customer preferences, setting PPP Coffee apart from competitors who might be hesitant or unable to undertake such a significant upgrade. The acquisition and restoration process for this specific machine, a Probat double wall drum roaster built in 1950, spanned over six years.
Pursuit of Longevity and Market Differentiation

After operating for 10 years, Foo identified the need to secure the future of PPP Coffee. His primary motivation was to future-proof the business against a projected rise in customer demand and potential shifts in taste profiles. By investing in a highly advanced and rare piece of equipment, Foo aimed to create a competitive advantage that many other players in the industry would find difficult to replicate. He viewed this as a necessary step for sustained growth and relevance in the specialty coffee market.
Sourcing a Unique and Rare Machine

The search for the specific Probat double wall drum roaster began in 2014. It took three years for Foo to locate the machine in an Italian factory in 2017. This particular roaster, manufactured in 1950, is described as exceptionally rare, with only a limited number of such machines believed to still exist globally. The acquisition of this vintage yet potentially high-performance equipment marked the commencement of an extensive restoration project.
Comprehensive Restoration and Technological Enhancement

The restoration of the Probat roaster commenced in 2018 and was completed in 2021. This extensive project involved rebuilding the machine in the UK. The newly operational Probat G45 incorporates advanced technology, specifically enhancing convective and evenly distributed heat transfer through its double-walled drum. This upgrade is intended to allow for greater precision in roasting processes and profiling, ultimately enabling PPP Coffee to achieve superior clarity and sweetness in their coffee offerings.

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Why did Leon Foo seek a rare Probat G45 after 10 years?

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