Why did Lu’s biggest challenge shift once orders started coming in?

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Lu’s biggest challenge shifted because he struggled to keep up with growing order volume as a one-man crew
Once orders started coming in, Lu’s main problem moved from finding customers to fulfilling demand. Producing large quantities on his own made it incredibly difficult to maintain the same standard in every single pie. In other words, the bottleneck became consistency and throughput rather than customer acquisition.
He moved from attracting buyers to fulfilling demand
At the start, Lu expected the hardest part to be finding customers, but that changed once orders began arriving. After demand picked up, the focus shifted to keeping up with the number of orders rather than getting people to try the product. The change was immediate enough that he described the challenge as “flipping entirely” when orders came in.
Producing in large quantities alone made consistency hard
Lu explained that as a one-man crew, he found it difficult to maintain the same standard in every pie when producing in larger quantities. This issue was tied directly to operating alone during production. When multiple pies are made in bulk by one person, keeping each pie consistent becomes a practical strain.
His business operations required many roles at once
On a typical day, Lu might be baking, packaging orders, planning deliveries, handling customer enquiries, managing social media campaigns, and keeping track of accounts. That broad set of responsibilities meant he had less capacity to focus solely on maintaining uniform quality at higher output. He also described a steep learning curve, particularly on the business side, which added to the pressure once orders increased.
Support helped, but the core problem was production capacity
Lu said help came from people around him, including customers who gave feedback and family members who stepped in when needed. Even with that support, the central challenge he highlighted was still the difficulty of producing large quantities while maintaining the same standard in every pie. The shift therefore reflected a capacity and consistency constraint once demand rose.

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Why did Lu’s biggest challenge shift once orders started coming in?

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