Why did Michelin create its famous guide over 120 years ago?

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Michelin Created Its Guide to Boost Tyre Sales by Encouraging Motoring

The Michelin Guide was established over 120 years ago by the French tyre manufacturer Michelin with the primary objective of stimulating automobile travel and, consequently, increasing the demand for its tyres. The initial publication in 1900 provided practical information for drivers, including maps, tyre maintenance instructions, and listings of essential services like mechanics and hotels. This free, red guidebook proved successful, leading to expansions into other European countries.

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Why did Michelin create its famous guide over 120 years ago?

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