Why did Nazrulaman choose to offer food at lower prices this Ramadan?

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Nazrulaman Mohamed is offering food at significantly reduced prices this Ramadan as an act of charity and to seek blessings during the holy month, aiming to make quality food accessible to those with limited financial means.

At the Ramadan Bazaar in Peringat, Kota Bharu, 46-year-old businessman Nazrulaman Mohamed has set his nasi lemak at RM1 and cakes and puddings at RM1.50. This pricing strategy is intended to allow individuals with less financial capacity to enjoy good food, a departure from his usual prices where cakes and puddings were previously sold from RM5 upwards. He prepares between 70 to 100 packets of nasi lemak and 200 to 300 containers of various cakes and puddings daily, with his stall opening at 3:30 pm and most items selling out by 7 pm, reflecting a strong customer response.
Charitable Intentions for Ramadan

Nazrulaman Mohamed's decision to offer his food at substantially lower prices is primarily driven by his desire to perform charity and gain blessings during Ramadan. By making items like nasi lemak, cakes, and puddings more affordable, he aims to contribute positively to the community during this significant religious period.
Accessibility for Lower-Income Groups

The businessman specifically opted for smaller portions at reduced prices to ensure that those with limited means could afford to purchase and enjoy his offerings. This initiative addresses the usual higher cost of premium items like cakes and puddings, which are often priced from RM5 upwards, making them less accessible for some members of the community.
Overwhelmingly Positive Market Response

Since implementing the lower prices, Nazrulaman's stall has experienced an "overwhelming" reception, with all his prepared items selling out on a daily basis. This strong demand, evident from the rapid depletion of his daily stock of 70-100 nasi lemak packets and 200-300 dessert containers, underscores the community's appreciation for his affordable offerings.

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Why did Nazrulaman choose to offer food at lower prices this Ramadan?

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