Why did New Zealand PM praise Khairul Aming in an official letter?

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New Zealand Prime Minister Acknowledged Khairul Aming's Influence and Hospitality in Official Appreciation Letter

New Zealand Prime Minister Christopher Luxon penned an official letter of appreciation to Malaysian cooking influencer Khairul Amin Kamarulzaman, widely known as Khairul Aming, to express gratitude for hosting him during a local breakfast in Kuala Lumpur. The letter, dated September 16, also highlighted Luxon's admiration for Khairul Aming's entrepreneurial journey, particularly his success in creating cooking content during the Covid-19 lockdowns, and acknowledged the influencer's positive impact on New Zealand's tourism industry.
Gratitude for Hosting and Hospitality

The primary reason for the official letter was to convey thanks for Khairul Aming's hospitality in hosting Prime Minister Luxon for a local breakfast at Hidang Restaurant. This meeting occurred during Luxon's official visit to Malaysia, and the gesture was seen as a reciprocal appreciation for Khairul Aming's previous visit to New Zealand to produce cooking videos. During the breakfast, Khairul Aming introduced traditional Malaysian dishes such as “nasi lemak,” “roti jala,” and “teh tarik,” providing Luxon with a taste of local cuisine.
Recognition of Entrepreneurial Journey and Content Creation Success

Prime Minister Luxon expressed inspiration from Khairul Aming's personal story, noting his beginnings in creating cooking videos during the Covid-19 lockdowns and his subsequent growth into various ventures, including his popular sambal products. Luxon specifically mentioned learning how to make “roti jala” and “cendol” during a cooking lesson with the influencer. He also acknowledged the significant success of the video documenting their breakfast session, which achieved 8 million views on Instagram within days, calling it an "extraordinary achievement."
Appreciation for Impact on Tourism and Exchange of Views

The New Zealand Prime Minister explicitly stated that the New Zealand tourism industry appreciates Khairul Aming's efforts, suggesting a recognition of his role in promoting travel and cultural exchange. Beyond hospitality and content creation, the discussion between Luxon and Khairul Aming also touched upon broader topics of mutual interest, including tourism exchange, trade in halal meat and dairy exports, and nature preservation, indicating a deeper engagement beyond a simple courtesy call.

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Why did New Zealand PM praise Khairul Aming in an official letter?

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