Why did Pakatan Harapan choose a mouse deer as their GE15 mascot?

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Pakatan Harapan Selected a Mouse Deer Mascot for GE15 Due to its Symbolism of Intelligence and Bravery

Pakatan Harapan (PH) has chosen the mouse deer, known locally as kancil, as its mascot for the 15th general election (GE15) to symbolise intelligence and bravery despite small stature. This choice is rooted in traditional Malay fables, where the mouse deer, often referred to as Sang Kancil, is depicted as a clever protagonist that outwits larger adversaries. The coalition aims to draw inspiration from these stories for the upcoming election.
Symbolism of Intelligence and Bravery

The mouse deer was selected because it is widely recognised for being both brave and intelligent, characteristics that PH wishes to project despite its perceived underdog status. This symbolism is intended to resonate with the electorate, particularly those who harbour hopes of achieving victory in GE15. The coalition believes that the mouse deer's ability to overcome challenges through wit mirrors their own aspirations.
Inspiration from Local Fables

The choice of the mouse deer is directly inspired by well-known local fables where the character Sang Kancil consistently uses its intelligence to outsmart larger and more powerful animals, such as crocodiles. These narratives highlight the triumph of wit over brute force. PH hopes that the enduring popularity and moral of these stories will serve as an encouraging narrative for Malaysians participating in the electoral process.
Mascot Name and Aspirations

The mascot has been named Jaguh, which translates to "champion" in Malay. This name further reinforces the coalition's ambition for success in GE15. The persona of Jaguh, as presented by PH, expresses a belief in the possibility of surprising opponents and achieving victory, even when facing significant odds. This messaging aims to galvanise support and foster a sense of optimism among voters.
Merchandise Availability

To further engage with the public and promote the mascot, plush toys of Jaguh are available for purchase. These 17cm tall plushies are dressed in a red top bearing the word "Harapan," meaning "hope." They can be found online, including on platforms like Shopee, with a retail price of RM20. The availability of merchandise serves as a tangible representation of the campaign's theme and mascot.

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Why did Pakatan Harapan choose a mouse deer as their GE15 mascot?

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