Why did Paris fashion shows shift to morning on extreme heat days?

Question

Accepted Answer

Some Fashion Labels Shifted Showtimes to Mornings Amidst Extreme Heat

Certain fashion labels, including Dior and Rick Owens, adjusted their schedules to present shows in the morning during Paris Fashion Week. This change in timing was communicated by the Fashion Week organising body, FHCM, to Reuters. While not explicitly stated as a widespread response to extreme heat days, these morning shows indicate an adaptation to the prevailing high temperatures.
Adjustments to Working Conditions

In response to the challenging weather conditions, Louis Vuitton, the flagship brand under LVMH, took measures to improve the working environment for its staff and attendees. A spokesperson confirmed that the company increased water provisions and scheduled more frequent breaks leading up to Pharrell Williams' show. These actions were aimed at mitigating the impact of the heat during the event.
Impact of Record-Breaking Heatwave

The Paris fashion week commenced as France experienced a record-breaking heatwave, with temperatures in Paris and surrounding areas reaching approximately 40°C. This extreme weather led to the closure of tourist attractions, such as the Eiffel Tower. Despite the intense heat, which persisted even into the evening with temperatures above 30°C during outdoor shows, no cancellations of fashion events were reported.
General Industry Practices During Heat

While the specific decision by Dior and Rick Owens to move to morning shows is noted, the broader context of fashion shows adapting to extreme weather is not detailed. Generally, during periods of intense heat, organisers and brands may consider adjustments to ensure the safety and comfort of models, staff, and guests. This can involve rescheduling events, moving them indoors, or implementing enhanced welfare measures, such as increased hydration and rest periods.

Reading history

Hide →

This history is cleared when the page is closed.

Why did Paris fashion shows shift to morning on extreme heat days?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends