Why did She-Fah and May choose Bergen’s Skostredet street?

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She-Fah and May Chose Bergen's Skostredet Street Due to a Confluence of Opportunity and Historical Significance

She-Fah and May selected Skostredet street in Bergen for their artisanal ice cream shop, Hallaisen, driven by a confluence of burgeoning independent business trends, a growing appreciation for local produce, and the street's own historical potential. They observed a significant shift towards 'Neo-Fjordic' cuisine and produce, coupled with the absence of a local ice cream establishment despite Norway's strong dairy industry and high per capita ice cream consumption. This presented a clear market opportunity within a historically relevant, albeit previously neglected, urban area.
Recognition of a Growing Movement and Market Gap

During their time in Bergen, She-Fah and May identified a palpable excitement surrounding independent businesses and a distinct move towards embracing local, 'Neo-Fjordic' ingredients and culinary styles. This emergent trend created a favourable environment for a new, locally-focused food venture. Simultaneously, they noted a surprising lack of a dedicated Bergen ice cream shop, a gap that seemed particularly incongruous given Norway's world-class dairy products and the nation's high per capita consumption of ice cream. This market void, combined with the growing localist movement, signalled a prime opportunity for Hallaisen.
Engagement with Developers Rejuvenating a Historic Street

The decision to establish Hallaisen on Skostredet street was also significantly influenced by ongoing efforts to revitalize the area. She-Fah and May engaged with local developers who were actively working to rejuvenate Skostredet, a street with deep historical roots as a vital trading hub during the medieval Hanseatic era. Although it had fallen into disrepair for many years, the developers' vision for its revival resonated with the duo's own aspirations to create a new, vibrant business within a historically significant location. Their proposal for Bergen's first homegrown ice cream shop was met with enthusiastic approval from these developers.
Alignment with Business Philosophy and Brand Identity

Beyond market opportunity and location, the choice of Skostredet also aligned with their broader business philosophy. May, drawing from her experience with The Last Polka, emphasized the importance of pursuing ventures that evoke genuine excitement, particularly when facing the inevitable challenges of running a business. She-Fah, with her background in brand strategy, viewed the establishment of Hallaisen as an opportunity to translate theoretical business knowledge into practical application, creating a brand and business that celebrated both Norwegian and global influences through quality ice cream and local produce. The historical context and ongoing development of Skostredet offered a compelling narrative backdrop for this vision.

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Why did She-Fah and May choose Bergen’s Skostredet street?

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