Why did Tencent implement time limits for young PUBG players?

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Tencent Implemented Time Limits for Young PUBG Players to Address Concerns Over Gaming Habits and Seek Governmental Approval

Tencent has introduced a Gameplay Management system for PUBG Mobile that reminds players under 18 to limit their gaming time. This measure follows the game's withdrawal from China and replacement with Game for Peace, and it aims to ensure a sustainable gaming experience for its extensive global player base. The system is also believed to be a strategic move to gain governmental approval and address concerns about detrimental playing habits, similar to measures already in place for other Tencent titles.
Advisory Notices and Periodic Break Reminders for Underage Players

Players who identify as under 18 within PUBG Mobile will now receive advisory notices upon starting the game. Furthermore, the Gameplay Management system will periodically display pop-up notifications, reminding these younger players to take breaks. This proactive approach is designed to encourage a more balanced engagement with the game.
Aiming for Sustainable Enjoyment and Informed Choices

Vincent Wang, a manager at Tencent Games, stated that the objective of this system is to equip the community to make informed choices regarding their playtime. This initiative is framed as a proactive step to ensure that the hundreds of millions of players worldwide can continue to enjoy PUBG Mobile in a sustainable manner. The focus is on fostering responsible gaming habits among its user base.
Strategic Pursuit of Governmental Approval and Age Verification

It is widely understood that the implementation of the Gameplay Management system is rooted in PUBG Mobile's pursuit of governmental approval in China. To achieve this, the company has explored methods for verifying the ages of young users to enforce playing time restrictions effectively. This aligns with regulatory expectations and the company's efforts to comply with Chinese gaming regulations.
Precedent Set by Other Tencent Titles Due to Detrimental Habits

Tencent's popular mobile game Arena of Valor, which is modelled after League of Legends, already features a similar Gameplay Management system. This system was introduced in response to concerns about the potentially detrimental effects of established playing habits. The success and rationale behind Arena of Valor's system likely informed the decision to implement comparable measures in PUBG Mobile.

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Why did Tencent implement time limits for young PUBG players?

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