Why did the entrepreneur start the fried grasshopper business?

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Entrepreneur Shifted to Fried Grasshopper Business Due to Covid-19 Restrictions

The entrepreneur, Roslina Mohd Othman, initiated her fried grasshopper business as a direct consequence of being compelled to close her established food shop due to the movement control order implemented during the Covid-19 pandemic. This pivot occurred after her food shop, which had been in operation for 16 years selling dishes like mee celup, could no longer continue trading because of the pandemic's impact.
Business Interruption by Pandemic

Roslina had dedicated 16 years to running her food shop, offering popular items such as mee celup and other hot meals. The onset of the Covid-19 pandemic and the subsequent enforcement of movement control orders made it untenable to continue this venture, forcing its closure.
Pre-existing Fried Grasshopper Sales

While the food shop was her primary business, Roslina had also engaged in selling fried grasshoppers prior to the pandemic. However, these sales were sporadic, primarily to fulfil specific customer orders rather than as a regular business operation.
Unexpected Online Demand

The transition to a full-time fried grasshopper enterprise unexpectedly gained traction when Roslina began promoting the product online. This digital outreach revealed a significant demand that she had not previously anticipated, leading to the growth of the business.
Family and Community Involvement

To sustain the increased production required by the online demand, Roslina engaged ten villagers, including rubber tappers who faced income disruption during the rainy season, to help source and clean the grasshoppers. Her children also contribute by assisting with packaging and managing online sales, demonstrating a family and community-supported business model.

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Why did the entrepreneur start the fried grasshopper business?

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