Why did the Malaysian para contingent need national attire sponsorship?

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Malaysian Para Contingent Sought National Attire Sponsorship Due to Affordability Issues

The Malaysian para contingent required sponsorship for national attire because the contingent reportedly could not afford to purchase outfits for the opening ceremony of the Asian Para Games 2018 in Jakarta, Indonesia. Naza Corporations Holdings Sdn Bhd stepped in as a sponsor, committing to provide attire for all 226 athletes and officials.
Financial Constraints Identified

Prior to Naza's sponsorship, reports indicated that the Malaysian para contingent faced financial difficulties in procuring the necessary national attire for the opening ceremony. This situation highlighted a gap in the contingent's funding for essential ceremonial items.
Naza Corporations Holdings Steps In

Naza Corporations Holdings Sdn Bhd announced its role as a national attire sponsor for the Malaysian contingent. The conglomerate pledged to support all 226 athletes and officials participating in the games, addressing the immediate need for ceremonial wear.
Broader Support for Para-Athletes

The sponsorship by Naza is framed within the company's commitment to corporate social responsibility and the promotion of well-being. SM Nasarudin SM Nasimuddin, group executive chairman and CEO of Naza Corporation Holdings, also serving as president of the Paralympic Council of Malaysia, emphasised the determination and passion of Malaysian para-athletes.
Sponsorship as a "Non-Issue"

The Paralympic Council of Malaysia (PCM) later clarified that the national attire situation was being addressed through existing sponsorship efforts. The council confirmed that negotiations had been underway and that sponsors, including TuneTalk, Bata Malaysia, and Naza Corporation Holdings, had been secured for the contingent's attire.

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Why did the Malaysian para contingent need national attire sponsorship?

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