Why did the Social Welfare Department investigate Datuk Vida?

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The Social Welfare Department is investigating Datuk Vida due to allegations of emotional abuse and exploitation of her daughter.

The Department of Social Welfare Malaysia (JKM) has initiated an investigation into cosmetics entrepreneur Datuk Seri Hasmiza Othman, widely known as Datuk Vida. This inquiry stems from reports alleging emotional abuse and exploitation of her 13-year-old daughter, Nur Edlynn Zamileen, also referred to as Cik B. JKM officers visited Datuk Vida's residence after receiving two separate reports concerning these accusations.
Allegations of Exploitation and Emotional Abuse

The investigation centres on claims that Datuk Vida subjected her daughter to emotional abuse and exploited her. Specifically, an incident is cited as occurring during the launch of her Hari Raya fashion line at the Mood Republic Festival. It is understood that during this event, Vida allegedly pressured her daughter to wear a baju kurung that was excessively tight, purportedly as a tactic to boost sales promotions.
Daughter's Statement Recorded

Welfare officers from JKM were present at Datuk Vida's home and proceeded to record a statement directly from her daughter, Edlynn, regarding the alleged incident. This step was taken as part of the department's process to gather information and assess the situation from the perspective of the minor involved.
Datuk Vida's Response and Defence

Datuk Vida has expressed that she felt stressed by the visit from JKM and the accusations made against her. She suggested that the reports might have been lodged by netizens who perceived her daughter, Cik B, as being shy, thus misinterpreting the situation as emotional abuse. In her defence, Vida questioned the motive behind such accusations, stating, "Who will help me out in my business if it is not Cik B?" implying her daughter's involvement in her business ventures.

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Why did the Social Welfare Department investigate Datuk Vida?

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