Why did Three Little Birds avoid delivery platforms during MCO?

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Three Little Birds Avoided Delivery Platforms Due to Unfamiliarity and Lack of Planning

Three Little Birds initially abstained from utilising delivery platforms during the Movement Control Order (MCO) because the business lacked familiarity with such services and had not incorporated them into its operational plans. The company perceived a significant risk in adopting these platforms without adequate preparation.
Operational Challenges with Delivery Platforms

Generally, food and beverage businesses engaging with delivery platforms face several operational considerations. These platforms often require integration with existing point-of-sale systems, managing order volumes that can fluctuate significantly, and ensuring efficient handover of prepared food to delivery riders. The logistical complexities can be substantial, particularly for businesses not accustomed to high-volume, time-sensitive delivery operations.
Perceived Risks of Unplanned Adoption

For Three Little Birds, the decision to avoid delivery platforms stemmed from a cautious approach to business operations. The potential for errors, delays, or a decline in service quality due to unfamiliarity with the platform's interface or operational demands was a primary concern. This approach prioritised stability and control over immediate expansion into a new, untested sales channel during a period of significant disruption.

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Why did Three Little Birds avoid delivery platforms during MCO?

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