Why did UniSZA remove 50 clinic banners?

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UniSZA Removed 50 Clinic Banners Due to Public Controversy Over Advertisements

Universiti Sultan Zainal Abidin (UniSZA) ordered the removal of 50 promotional banners for Klinik Perubatan UMC after the advertisements went viral and triggered significant public controversy on social media. The university acted swiftly to address the issue, ensuring that such materials adhere to established protocols and public sensitivities.
Controversial Advertisements Sparked Social Media Backlash

The primary reason for the banner removal was the widespread negative reaction generated by specific advertisements featured on 25 of the 50 banners. These controversial advertisements rapidly gained traction on social media platforms, leading to public outcry and discomfort, prompting immediate action from the university administration.
Swift Action Taken Following Identification of the Issue

Upon identifying the problematic advertisements, UniSZA mandated that its subsidiary, UniSZA Holdings Sdn Bhd (UHSB), take down all 50 promotional banners. This instruction was issued on July 13, and UHSB was required to complete the removal within five hours of the banners' installation to mitigate further public misunderstanding and dissatisfaction.
Internal Investigation and Review of Promotional Procedures

In response to the incident, UniSZA has instructed UHSB to conduct a thorough internal investigation to determine the root cause of the issue. Furthermore, UHSB has been directed to review and enhance the approval process for all future promotional materials disseminated by its subsidiaries, including UniSZA Medical Services Sdn Bhd, which oversees Klinik Perubatan UMC. This review aims to ensure greater adherence to established procedures, guidelines, and communication standards, demonstrating a commitment to professionalism and public sensitivity.

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Why did UniSZA remove 50 clinic banners?

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