Why did Wo Men Zhe Yi Guo introduce this unconventional height-based promotion?

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Wo Men Zhe Yi Guo Introduced a Height-Based Promotion to Boost Business Recovery Post-MCO

Wo Men Zhe Yi Guo, a hotpot restaurant in Sarawak, introduced a unique promotion offering free pork slices to shorter customers as a strategy to recover business following the movement control order (MCO). The promotion, which has garnered significant social media attention, aims to attract more patrons and improve the restaurant's customer traffic during a challenging economic period.
Promotion Details and Requirements
The promotion targets male customers under 165cm and female customers under 155cm, provided they are 18 years or older. Eligible customers can receive up to one metre of free pork slices. However, this offer is subject to a minimum spend of RM88 per table, and only one claim is permitted per table, ensuring a baseline revenue for each dining party.
Rationale for Business Recovery
According to a restaurant manager, the primary motivation behind this unconventional marketing tactic was to address the difficulties faced by the establishment in attracting customers after the MCO. The manager indicated that business had been "tough" prior to the promotion, and the initiative was conceived as a method to stimulate recovery and bring customers back to the restaurant.
Impact on Customer Traffic and Social Media Buzz
Since its introduction, the promotion has reportedly led to a significant improvement in business, with the restaurant observing an increase in customer numbers and group sizes. The unique nature of the offer has also generated substantial buzz on social media platforms, including features on international sites like 9GAG, which has further amplified its reach and helped to draw attention back to Wo Men Zhe Yi Guo.

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Why did Wo Men Zhe Yi Guo introduce this unconventional height-based promotion?

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