Why did Zuo Xiaoyong’s shepherd job ad go viral in China?

Question

## Zuo Xiaoyong’s shepherd job ad went viral because it captured the pressure and frustration in China’s job market.

Accepted Answer

The late-April posting for two shepherd positions in remote grasslands south of Mongolia drew more than 700 applicants, 59 million Weibo views within hours, and 21,000 discussion threads. It stood out because it offered 8,000 yuan a month, accommodation and groceries, yet required hard physical labour in extreme conditions, while many applicants said they were already exhausted by factory work, debt, or workplace politics.

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Why did Zuo Xiaoyong’s shepherd job ad go viral in China?

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