Why do major supermarkets like FairPrice stop selling liquid eggs?

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Major Supermarkets Discontinue Liquid Eggs Due to Insufficient Consumer Demand

Major supermarket chains in Singapore have ceased selling liquid eggs primarily because of consistently low customer demand for the product. This lack of market traction has led to the discontinuation of liquid egg offerings by prominent retailers, despite previous efforts by regulatory bodies to promote their adoption.
NTUC FairPrice Ceased Sales Within a Year of Introduction

NTUC FairPrice, a significant supermarket operator, discontinued its sale of liquid eggs less than a year after introducing them in 2012. The decision was directly attributed to insufficient customer demand, indicating an immediate lack of consumer interest in the product.
Dairy Farm Supermarkets Offer Limited or No Liquid Egg Options

Dairy Farm, which oversees Giant and Cold Storage supermarkets, does not stock liquid eggs in its Giant outlets. Liquid eggs are only available in a frozen format at a select few Cold Storage stores. This limited availability reflects a broader market reluctance to stock the product due to anticipated low sales.
Sheng Siong Has Not Sold Liquid Eggs for Over a Decade

Sheng Siong, another major supermarket chain, confirmed that it does not currently sell liquid eggs. The supermarket chain's last engagement with the product was over ten years ago, underscoring a long-standing lack of consumer interest that has persisted for more than a decade.
Egg Producers Cite Low Retail Demand and Packaging Issues

N&N Agriculture, an egg producer that began manufacturing liquid eggs in late 2014, has never supplied them to supermarkets. The company cited the low demand from retail consumers, coupled with challenges related to retail packaging affecting the product's shelf life, as reasons for not entering the supermarket channel.

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Why do major supermarkets like FairPrice stop selling liquid eggs?

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