Why does Fifa insist hydration breaks are purely sporting, not commercial?

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Fifa President Defends Hydration Breaks as Purely Sporting

Fifa president Gianni Infantino has asserted that the introduction of mandatory hydration breaks during the World Cup is solely for sporting considerations, not for commercial gain. He stated that these three-minute breaks, implemented in the 22nd and 67th minutes of every match, do not generate additional revenue for Fifa as all commercial agreements were finalized well in advance of the tournament. Infantino emphasized that the decision was driven by a desire to ensure consistent playing conditions and player welfare.
Sporting and Welfare Considerations

Infantino highlighted that the primary motivation behind the hydration breaks is to support player well-being, particularly in the context of a lengthy tournament played over 39 days. He noted that these breaks offer players a crucial moment to rest, which is vital for maintaining performance levels over multiple matches. Furthermore, he believes the breaks ensure all teams compete under identical conditions, irrespective of fluctuating temperatures, preventing any potential advantage or disadvantage related to heat.
No Commercial Benefit for Fifa

The Fifa president explicitly stated that there is no financial incentive for the organization from these breaks. He clarified that all commercial agreements, including those with broadcasters for advertising slots, were established prior to the decision to implement the hydration stoppages. This underscores Fifa's position that the breaks are not a mechanism to create new revenue streams but rather a measure to address the demands of the competition on the athletes.
Tactical and Performance Advantages

Beyond player welfare and uniform conditions, Infantino also pointed out the tactical benefits of the hydration breaks. He mentioned that these stoppages provide an opportunity for coaching staff to deliver in-game tactical instructions to their players. This allows for adjustments and strategic planning, which can be important for teams throughout a match, contributing to the overall sporting aspect of the game.
Maintaining Match Intensity

Infantino also addressed concerns that the breaks might reduce the intensity of matches. He suggested that, in his observation, the breaks have not diminished the performance levels or the competitive spirit of the players, indicating that they are able to maintain a high degree of intensity throughout the games despite the interruptions.

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Why does Fifa insist hydration breaks are purely sporting, not commercial?

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