Why does Hajime Moriyasu frame Japan’s success as Asia’s gain?

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Moriyasu frames Japan’s World Cup success as a boost for Asia because he says Japan is representing Asia and wants Japan’s results to encourage other Asian teams.

Asked by AFP whether Japan’s success is only for Japan or for Asia as a whole, Hajime Moriyasu said he views Japan as representing Japan, while also being proud to represent Japan “towards the world.” He then added that “now we are representing Asia,” explicitly linking Japan’s performance to a wider regional role.
He said Japan is representing Japan, but also representing Asia
Moriyasu described Japan’s position in the tournament as more than a national story, saying the team is “representing Japan” while also “proud to be representing Japan towards the world.” He went further to state that Japan is “now… representing Asia,” making Asia the audience for what Japan’s run can mean.
He pointed to other Asian teams having less success
In explaining why Asia is part of the message, Moriyasu noted that “other Asian teams are not as successful.” That framing positions Japan’s progress as something that can stand out within the region, even when other Asian sides have not matched the same level of results.
He said Japan’s role is to encourage other Asian teams, even without a win
Moriyasu said that even if Japan had not secured the win, he would still want Japan to encourage other Asian teams and be “their hope.” That statement ties his Asia-focused framing to the purpose of inspiring fellow Asian sides, not only to celebrating Japan’s own outcome.
He argued stronger Asian competition can raise overall standards
Moriyasu also connected regional progress to competition, saying that “good competitions among Asian teams… can get the level up.” In his view, Japan’s success and the resulting motivation for other Asian teams fit into a broader idea of raising the standard through more competitive matchups within Asia.

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Why does Hajime Moriyasu frame Japan’s success as Asia’s gain?

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