Why does Pakatan Harapan lead votes in the GE15 YouGov survey?

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Pakatan Harapan Leads in GE15 YouGov Survey with 35% Support

A survey conducted by international data and analytics firm YouGov between November 8 and November 14 indicates that Pakatan Harapan (PH) is projected to win the most votes in Malaysia's 15th general election. The poll, which surveyed 2,687 Malaysians, found that 35 per cent of respondents intend to vote for PH. This places PH ahead of other major coalitions, with Perikatan Nasional (PN) garnering 20 per cent support and Barisan Nasional (BN) receiving 17 per cent.
Voter Intentions for Major Coalitions

The YouGov poll reveals a clear distribution of voter intentions among the primary political blocs. PH emerged as the frontrunner with 35 per cent of respondents indicating their support. Following PH, Perikatan Nasional secured 20 per cent of the intended votes. Barisan Nasional garnered 17 per cent support, placing it third among the major coalitions. Smaller coalitions and parties also registered in the survey, with Gabungan Parti Sarawak (GPS) receiving 3 per cent support. Gerakan Tanah Air (GTA), Warisan, and Gerakan Rakyat Sabah each obtained 1 per cent of the intended votes.
Undecided Voters and Other Preferences

A significant portion of the electorate remains undecided or unwilling to disclose their preferences. The survey found that 20 per cent of the 2,687 Malaysians polled either did not know who they would vote for or preferred not to state their choice. Additionally, 3 per cent of respondents indicated they would vote for "others," which could include independent candidates or minor political groups not specifically listed in the poll's main categories.
Key Issues Influencing Voter Decisions

The survey also highlighted the primary concerns driving voter decisions in the upcoming election. The rising costs of goods and services was identified as the most critical issue, selected by 51 per cent of respondents. Government integrity was also a significant factor, ranking in the top three concerns for 38 per cent of those surveyed. Income and salaries were chosen by 37 per cent of respondents, while stability was a priority for 28 per cent. Protecting Bumiputera rights was also mentioned by 22 per cent of those polled.

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Why does Pakatan Harapan lead votes in the GE15 YouGov survey?

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