Why does Vietnam’s rapid growth still come with quality issues?

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Vietnam Faces Occasional Quality Issues Despite Rapid Durian Export Growth

Vietnam's rapid expansion in durian exports to China, reaching US$846 million and securing the second-largest market share in the first half of 2026, is accompanied by noted quality challenges. While Vietnam was approved to export fresh durians to China in 2022, industry analysts point to these occasional quality issues as a factor despite its swift market penetration. Thailand, in contrast, maintains its dominant position largely due to well-established logistics and quality control systems.
Limited Information on Specific Quality Concerns

The available information highlights that Vietnam has encountered "occasional quality issues" in its durian exports. However, the specific reasons behind these challenges are not detailed. This lack of granular data prevents a comprehensive understanding of whether the issues stem from farming practices, post-harvest handling, transportation infrastructure, or regulatory adherence within Vietnam's durian industry as it scales up its export capabilities to meet the significant demand from China.
Rapid Growth Outpacing Established Systems

Vietnam's durian export sector has experienced a remarkably swift ascent since gaining approval for fresh fruit exports to China in 2022. This rapid growth, however, appears to have outpaced the development of the robust logistics and quality control frameworks that underpin established players like Thailand. The speed of market entry and expansion may present inherent difficulties in consistently ensuring product quality across all export batches.
Industry Comparison and Market Dynamics

Industry analysts draw a direct comparison between Vietnam's situation and that of Thailand, whose established logistics and quality control systems are cited as key to its enduring market dominance. While Vietnam's market share has surged, the recurring mention of quality issues suggests that consistency in product standards remains an area for development. This contrasts with Malaysia, another newer entrant, which is also experiencing rising export volumes as its plantations mature.

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Why does Vietnam’s rapid growth still come with quality issues?

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