Why focus on bricks instead of other recycled plastic products?

Question

Accepted Answer

Rebricks Chose Paving Bricks for Wider Market Reach

Rebricks founders Ovy Sabrina and Novita Tan decided to focus on producing paving bricks from plastic waste as a strategic choice to access a broader customer base. They believed that by manufacturing a more essential building material, they could appeal to a larger segment of the market compared to selling niche decorative items. This approach allows them to address a significant environmental problem while ensuring commercial viability through wider product adoption.
Strategic Decision for Market Accessibility

The founders' primary motivation for concentrating on paving bricks was to ensure their recycled plastic products could reach more customers. They assessed that if their business model involved selling expensive decorative goods made from plastic waste, the potential customer pool would be significantly limited. This led them to opt for a product with more widespread utility and demand, thereby increasing the potential impact of their waste diversion efforts.
Broader Appeal of Building Materials

By manufacturing paving bricks, Rebricks can cater to a wider array of consumers, from individual homeowners undertaking small projects to larger construction needs. This contrasts with more specialized recycled plastic items like flower vases or umbrellas, which typically appeal to a more select group of buyers. The choice of bricks allows for greater scalability and a more substantial contribution to reducing plastic waste.
Economic Viability and Impact

The decision to focus on bricks also appears to be linked to economic considerations. While the article notes that the eco-bricks are priced similarly to conventional ones, this suggests a competitive strategy that makes the environmentally friendly option accessible. This pricing strategy, combined with the broader market appeal, enhances the likelihood of sustained demand and, consequently, a greater volume of plastic waste being diverted from landfills and oceans.

Reading history

Hide →

This history is cleared when the page is closed.

Why focus on bricks instead of other recycled plastic products?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends