Why is Bruce Lee a pre-order bonus for EA Sports UFC?

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Bruce Lee is a pre-order bonus because EA is using him as a special incentive for its first UFC game on new consoles.

Bruce Lee is not part of the standard 100-member roster in the PS4 and Xbox One version of EA Sports UFC. Instead, complimentary access to a division-spanning Bruce Lee character is being offered only as a pre-order incentive for EA’s first attempt at the UFC license.
He is not included in the base roster
The game ships with a 100-member roster on PlayStation 4 and Xbox One, and Bruce Lee is not one of those standard fighters. That is why he is being positioned separately from the main lineup.
The bonus is tied to pre-orders
Access to Bruce Lee is being given as a complimentary bonus for customers who pre-order the game. The arrangement makes him an added incentive rather than part of the regular package.
EA is making its first UFC licensing debut on new consoles
EA had previously developed 2010’s EA Sports MMA before reaching an agreement with UFC for this new release. This game is described as EA’s first crack at the UFC license and its debut on a new generation of consoles.
Bruce Lee is being promoted as a major name
Jon Jones, Anthony Pettis, and UFC president Dana White all spoke highly of Bruce Lee. White said that “the sport of mixed martial arts was started by Bruce Lee,” which helps explain why the character is being highlighted in the game’s promotion.

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Why is Bruce Lee a pre-order bonus for EA Sports UFC?

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