Why is KBTG expanding its IT talent recruitment to Vietnam?

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KBTG is expanding IT talent recruitment to Vietnam to support KASIKORNBANK's regional digital expansion strategy by leveraging Vietnam's strong STEM talent pool and establishing a regional technology hub.

KASIKORN Business-Technology Group (KBTG) has established its third Asian stronghold in Vietnam, KBTG Vietnam, with the primary objective of recruiting IT talent. This strategic move is designed to bolster market expansion efforts not only within Vietnam but also across other countries within the AEC+3 region, directly supporting KASIKORNBANK's (KBank) overarching Regional Digital Expansion strategy. The initiative aims to tap into Vietnam's significant pool of top-tier STEM students and professionals.
Establishment of KBTG Vietnam and Strategic Objectives

KBTG Vietnam was officially established in Ho Chi Minh City to serve as a crucial center for KBank's technology development, facilitating the provision of services both within Vietnam and across the broader region. This new entity is tasked with a core mission encompassing software development, the creation of financial innovations, and the implementation of new technologies. These efforts are intended to directly support KBank's business operations and enhance the customer experience. KBTG Vietnam has set an ambitious goal to become Vietnam's leading technology company by 2025.
Talent Acquisition and Workforce Development

A key focus for KBTG Vietnam in 2023 involves the recruitment of an initial cohort of 200 IT personnel. These individuals will be instrumental in developing software for KBank and its international business ventures. Beyond recruitment, KBTG Vietnam is actively engaged in upgrading the K PLUS Vietnam application, aiming to enhance its capabilities for regional expansion. This includes improving the application's functionality to support a growing customer base and potentially extend its reach to other countries across the region.
Regional Growth and Market Significance

The expansion into Vietnam is strategically motivated by the significant economic potential of the AEC+3 region, which represents a large consumer market driven by a young and dynamic population. KBank, through KBTG's efforts, seeks to broaden opportunities for Thai businesses and deliver superior digital service experiences to local retail and SME customers. By investing in technological development and building a robust workforce, KBank aims to solidify its position as a Regional Digital Bank of the new era. KBTG Vietnam's establishment in Ho Chi Minh City, complemented by a second office in Hanoi, underscores the commitment to accessing diverse tech talent and accommodating a distributed workforce.

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Why is KBTG expanding its IT talent recruitment to Vietnam?

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