Why is Li Xian’s role described as historic for China?

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Li Xian's Role Marks a Historic First for Chinese Artists at the FIFA World Cup

Li Xian's participation in an official pre-match ceremony at the FIFA World Cup is historic for China because he is the first Chinese artist to be granted such a prominent role in the tournament's official protocol. This unprecedented involvement signifies a new level of engagement for Chinese entertainers on the global football stage. His specific duty involved carrying the official match ball onto the pitch and placing it on a ceremonial pedestal, a key component of Fifa's pre-match proceedings conducted in collaboration with Adidas.
First Chinese Artist in Official Pre-Match Ceremony

Li Xian's presence at the Spain versus Saudi Arabia Group H clash marked an unprecedented moment for a Chinese entertainer at the FIFA World Cup. While fans may have anticipated a ceremonial kick-off, his official capacity was to be the bearer of the match ball. This role, part of Fifa's official pre-match protocol with Adidas, saw him walk onto the pitch with the ball before the teams entered, a significant departure from previous involvement levels for Chinese artists.
Collaboration with Adidas and Official Protocol

The actor's role was integrated into Fifa's official pre-match protocol, a collaborative effort with sportswear giant Adidas, for whom Li Xian serves as a global ambassador. According to Adidas's description of the appointed guest's duties, this involved joining Fifa officials in the players' tunnel, carrying the match ball to a designated stand at the player entrance, participating in team line-ups and national anthems, and subsequently watching the match from a VIP box.
Personal Significance and Football Fandom

For Li Xian, this engagement held personal significance beyond his professional capacity. Known for his roles in popular dramas such as Go Go Squid! and Medical Examiner Dr Qin, he is also a well-documented football enthusiast. He has publicly expressed his support for Real Madrid and idolizes Cristiano Ronaldo, having previously attended matches at the Santiago Bernabéu stadium. This experience allowed him to transition from spectator to an active participant in a significant World Cup event.

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Why is Li Xian’s role described as historic for China?

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