Why is WhatsApp shifting away from phone number reliance?

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WhatsApp is Shifting Away from Phone Number Reliance to Enhance User Privacy

WhatsApp is introducing usernames as an alternative to phone numbers for user identification, a strategic shift aimed at bolstering privacy. This change means phone numbers will no longer be automatically exposed when users are added to group chats or when initiating contact with a new person or business. The platform is rolling out this feature gradually over the next few months, allowing users to select unique usernames that will serve as their primary identifier for communication.
Protecting User Privacy

The core motivation behind this update is to safeguard users' phone numbers from automatic sharing. Previously, a phone number could be revealed in various scenarios, such as being added to a group chat with numerous participants or when sending a message to someone for the first time. By implementing usernames, WhatsApp ensures that this personal information is no longer readily accessible, thereby enhancing user privacy and control over their data.
New Contact Method

With the introduction of usernames, the method of contacting others on WhatsApp will change. Users will need to know the precise username of the individual or entity they wish to communicate with, as there will be no directory or suggestion feature to help find contacts. This necessitates a more deliberate approach to initiating contact, as the username becomes the sole identifier for reaching someone on the platform.
Gradual Rollout and Username Claims

This significant feature is being implemented incrementally, with reservations for usernames rolling out globally over the coming months. Users will be notified in their respective countries as the feature becomes available. Additionally, creators, small businesses, and organizations will have the opportunity to claim existing usernames that they already utilise on other Meta platforms, such as Facebook or Instagram, ensuring a consistent brand presence.

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Why is WhatsApp shifting away from phone number reliance?

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