Why was Mont Kiara the original target location for RAYs?

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Mont Kiara Was Originally Scouted as the First Location for RAYs

Mont Kiara was the initial target location for RAYs, identified by founder Kenneth Lee and his partners Samantha Yeo and Jolene Goh, years before their first café eventually opened in PJ's Section 51A. At the time of their initial scouting, the opportunity in Mont Kiara was deemed not feasible, leading them to establish their first outlet in a more modest shoplot in Petaling Jaya. This earlier attempt in Mont Kiara was not a new concept but rather the original plan that did not materialise then.
Initial Feasibility Challenges in Mont Kiara

Kenneth Lee, along with partners Samantha Yeo and Jolene Goh, had identified Mont Kiara as their preferred site for the café's inception. However, practical considerations and market conditions at that specific juncture prevented them from proceeding with their plans for the area. The timing and circumstances were not conducive to establishing the business there, leading to the abandonment of the Mont Kiara location as their primary target.
Relocation to Petaling Jaya

Due to the infeasibility of opening in Mont Kiara, Lee and his partners decided to establish their first RAYs café in Petaling Jaya. This alternative location was a modest shoplot, described as having a kitchen the size of a small bedroom. This move to PJ allowed them to commence operations and gain experience, which Lee later described as a blessing in disguise, teaching them valuable lessons about their identity and customers.
Eventual Expansion to Mont Kiara

Years later, RAYs did eventually expand and open a second outlet in Mont Kiara, specifically at Steppes @ Mont Kiara. This subsequent establishment in Mont Kiara represented the realisation of their original vision, built upon the foundation and lessons learned from their initial PJ outlet. The founders viewed this expansion as an opportunity to grow and cater to a broader community, reflecting their evolving identity and understanding of their customer base.

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Why was Mont Kiara the original target location for RAYs?

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